The Cool Way by Douwe van den Berg

Groningen, Netherlands


Call: +31 (0) 628417317


The wim hof method is a very powerful way to become happier, healthier and stronger. It involves three components: breathing, cold exposure and mindset.

The start of the method

Wim Hof, also known as 'The Iceman', has many records to his name. Some of his impressive feats: he spent two hours in an ice-filled cabin, walked a half marathon with bare feet through the snow in Finland, climbed many cold mountains in swimming trunks and swam 57.50 meters under ice. Because of its extreme skills, the attention of scientists was drawn. Hof ​​has been examined by many leading scientific institutes. One of the most remarkable findings is that he has control over parts of his autonomic nervous system. When Hof realized the importance of these skills, he saw it as his mission to spread his knowledge. Thus the wim hof method was born.

The method

The Wim Hof ​​Method (WHM) provides better health, strength and happiness. It can be characterized by its simplicity, applicability and strong scientific underpinning. The method consists of 3 components: breathing exercises, cold training and focus. Each of these components separately brings strength, health and happiness, but by combining the 3 components the effect is multiplied.

Some advantages of the method:

  • Better blood circulation

  • Less cold

  • Better focus

  • More energy

  • Better body control

  • Good for immune system

  • Improved physical performance, such as being able to hold your breath for longer, easier physical exercises, etc


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